![]() ![]() Vernon: Yes! That's exactly what we were saying. At first listen, I actually had a feeling this was going to be a powerful performance, but watching your first live performance, I thought, "Wow, this is the song Seventeen needs to perform on American TV." Mingyu: We went through many difficulties during the preparation. We wanted to mature our choreography too and I guess that's why it came out so intense. It's like our top three most intense choreos, definitely, along with "Getting Closer" and "Call Call Call!" Joshua: One of the main things we focused on while making the choreography is that we didn't want to let down our fans. As the message in the track states - "liberation from those that oppress us" - the choreography is much more powerful than our previous releases. Vernon: This digital single is like the introduction to our upcoming activities, so we wanted to put more strength into the performance. Tell us about preparing the choreography. I hope many people will look forward to our upcoming activities after this release also. But instead of just being a "fun" track, it would be great if the listeners can search for the message within. Woozi: Since it's an EDM-genre track, it goes well with the summer. Vernon: It's a new beginning and we wanted to start it out different, a digital-single comeback was a way to do that. Was there any particular reason for that? This is the first time Seventeen is making a full comeback with a standalone digital single. So, even though we've shown a new color, it would be great to hear something like Seventeen still manages to pull it off. Seungkwan: I wanted to hear people say, "This is Seventeen," as in something that you say when you have expectations about someone and when that expectation is satisfied. Vernon: And compared to past songs, I guess you could say it's similar to "Getting Closer" but the overall message is really to show a different side of us. Also, we hope people can focus on our choreography, as we've put a lot of strength into our performance this time (Laughs). Joshua: And for this single, our concept is quite different from our usual, so we wanted to show another part of Seventeen. We try to focus on the message Seventeen wants to send to the listeners, so, we hope our voices can be heard clearly this time also. Woozi: Whenever we work on our music, we always ask ourselves, "What suits us best?" and that becomes the foundation. Vernon: We're so satisfied with the song and the choreo. We've worked hard on trying to show a new color and image, and we're incredibly grateful for all the positive responses. S.Coups: I'd like to thank everyone first. Billboard: Congratulations on the release of "Hit." How is everyone feeling with the response of the single so far? Check out what the band had to say in a group interview with additional comments from English-speaking members Vernon and Joshua. While the guys remained tight-lipped not to reveal any spoilers, a new chapter is undoubtedly in the works for a band and they say clues are all around fans to find in the month ahead of the release. 4 (selling 1,000 copies in its first week out, according to Nielsen Music) and a headlining performance to close out KCON Los Angeles, Seventeen's next step will be all-the-more important with their world tour looming and more U.S. After "Hit" debuted on the World Digital Song Sales chartat No. 16, Seventeen emphasize a "new color" and a feeling of "liberation" in their forthcoming album. ![]() In their first interview after announcing their third full-length project would drop on Sept. Notably in America, "Getting Closer" outsold Dawn's lead single "Home" in its first week out, indicating this style could connect the 13-member boy band deeper inside America's burgeoning K-pop scene. ![]() Seventeen has only briefly touched on these sides, often opting for softer or feel-good songs as singles, seen when "Getting Closer" was included in the otherwise chill You Made My Dawn EP from earlier this year. The K-pop group's first release as a stand-alone digital single, "Hit" seems to be testing the waters for a powerful, in-your-face image embraced in the 2018's banging buzz track "Getting Closer" and a "Dark Seventeen" concept first teased in late 2016. The hard-hitting, electro/hip-hop not only landed the band their highest-charting World hit in more than a year, but marks a dynamic shift to an image the act's only hinted to in the past. Seventeen's new single "Hit" embodies the word all ways.
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